I'm having a hard time deciding on keywords.
We are a local shop serving of our city and about 6 surrounding towns.
I think they obvious ones are screen printing, custom T-Shirts, custom t-shirt printing, and t-shirt printing.
Am I missing some?
Should I do more specific ones line school shirts, church shirts, plumbing shirts, etc?
How do I know which is actually most popular in my specific city?
To optimize your local SEO for your screen printing shop, here are some tips for keyword planning:
1. Include Geographic Modifiers
Adding your city and surrounding towns to your keywords can help attract local traffic. For example:
"Screen printing in [City]"
"Custom T-Shirts in [City]"
"[City] T-shirt printing"
2. Broaden Your Keyword List
While your core keywords are essential, you should consider more specific, niche keywords that cater to different customer needs. Some examples include:
School shirts
Church shirts
Sports team shirts
Business uniforms
Event shirts
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3. Use Long-Tail Keywords
Long-tail keywords are more specific phrases that might have lower search volumes but higher intent. Examples:
"Affordable custom T-shirt printing in [City]"
"High-quality screen printing services near me"
"Best T-shirt printing for events in [City]"
4. Research Keyword Popularity
Use tools like Google Keyword Planner, Ahrefs, or SEMrush to check the search volume and competition for your chosen keywords. You can also use Google Trends to see how certain keywords perform over time in your specific area.
5. Analyze Competitor Keywords
Look at the keywords your local competitors are using. Tools like SpyFu or SEMrush can provide insights into which keywords are driving traffic to their websites.
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6. Customer Feedback and Insights
Ask your customers how they found you or what terms they used to search for services like yours. This can provide valuable insights into the keywords that resonate most with your target audience.
7. Local Business Directories and Listings
Ensure your business is listed on local directories like Google My Business, Yelp, and others. Use your chosen keywords in your business descriptions on these platforms.
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8. Monitor and Adjust
Regularly monitor your keyword performance using tools like Google Analytics and Search Console. Be prepared to adjust your strategy based on what’s working and what’s not.
You've already got some great options in mind, like screen printing and custom t-shirt printing. As for more specific keywords, targeting school shirts, church shirts, plumbing shirts, etc., can help you reach a more targeted audience.
To determine which keywords are most popular in your city, you could use tools like Google Trends or SEMrush.
If you're still struggling to get traffic to your site, you can buy seo traffic. It can quickly and effectively boost your site's visibility and get more eyes on your products.
It's totally normal to feel overwhelmed when it comes to choosing keywords for your local shop.
You may want to consider adding location-based keywords such as ""screen printing [your city name]"" or ""custom t-shirt printing [surrounding town name]"" to help target your specific area.
As for more specific keywords like ""school shirts"" or ""church shirts,"" it could be useful if those are common types of orders you receive. You could also consider targeting specific events or holidays, like ""custom Halloween t-shirts"" or ""Christmas shirt printing.""
To determine which keywords are most popular in your city, you could use a tool like Google Trends or a keyword research tool like Ahrefs or SEMrush to see search volume data for different keywords. If you need more assistance, I recommend checking out https://www.athinadigital.co.uk/professional-seo-agency-newcastle/ for expert advice. Alternatively, you could run a Google Ads campaign targeting various keywords to see which ones generate the most clicks and conversions. Hope this helps!